Play It Again Music Center |
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Good-bye 2012,
Hello 2013!!
"Time flies when you're having fun."
How many times have you heard that old saying? From my perspective, here at Play It Again Music Center, it's just as true today as it ever was.
Despite some challenges that had us scratching my head at times, we DID have fun, most days. And we can hardly believe it's already 2013!! It seems like the days and months of 2012 literally FLEW off the calendar.
As those of you who've ever started or owned a business know, the natural thing to do is set all kinds of fabulous goals in the beginning … and then work like crazy to cross them off your list. If you're VERY fortunate, you might accomplish 50 percent of them – and perhaps get started on another 5 or 10 percent.
I can verify this from personal experience.
The 2012 goals we accomplished include the following:
• Giving the shop a cleaner, brighter appearance
• Shifting merchandise for easier shopping
• Upgrading the store's rental inventory
• Creating a new logo and image for the store
• Creating a new store web site that was more complete, and user-friendly
• Developing new signage
• Making greater use of Craigslist advertising and social media
• Sending out our first email blast
• Adding a new sales associate
• Upgrading our rental fleet
• Adding new instruments to rental fleet
• Increasing our selection of mouthpieces
• Increasing the selection of reeds
• Selling 30+ consignment instruments
• Met or exceeded out sales goals 9 out of 12 months
Now that I look back at it, we were able to accomplish quite a bit last year!
Goals for 2013 include adding several "lower voice" instruments to our rental fleet, including things like a bass clarinets, baritone saxes, baritone horns and euphoniums, and maybe a bassoon or two.
We will also be expanding our string offerings by including mandolins and banjos for sale, and for rent – in addition to our popular ukuleles.
Next, we would like to begin offering a few more mid-level and professional models on the sales floor, and well as some collectible vintage models – not just beginner horns. We're already made some strides in that direction, with the addition of the following:
• Selmer MK-VI Tenor Sax
• LeBlanc Clarient
• Buffet R-13 Clarinet
• LeBlanc ContraBass Metal (Paperclip) clarinet
• Vintage Conn Valve Trombone
Call us if you're like to know more details about the condition and/or pricing on these instruments.
We'll also be upgrading our record-keeping this year, and have plans to improve the interior décor of Play It Again Music Center with some vintage sheet covers, as well as some old B&W still photos from Casablanca – the classic '40s movie with which many of our customers identify the store.
So we invite you to stop by the store at your convenience. I trust we have what you're looking for, already in stock. But if we don't, we'll be happy to order it for you. Most orders are filled in about a week's time, or less.
Finally, thanks to everyone for all your support, and for helping make 2012 such an eventful and successful year at Play It Again Music Center. We couldn't have done it without you! And we look welcoming many of you back, over and over again, in 2013.
What We Do
Play It Again Music Center also sells new instruments, primarily ukuleles, accordions, harmonicas, melodicas and some light percussion, including tambourines.
We will also continue stocking most of the accessories which band or orchestra students need;
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And if you need something we DO NOT have in stock, please let us know, so we can order it for you!! After all, we’re here to meet YOUR NEEDS. Because without your wonderful support, we wouldn’t BE in business! So THANK YOU!!
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